Theo Analytics
Get Theo
Shopify reports by email

THEO KNOWS.
What needs your attention.

Theo checks your Shopify store and emails a short briefing on sales, pace, stock and open orders—so you can act without opening another dashboard.

Start with Theo free See what arrives
Five focused reports Shop-local timing
Inbox
Theo arrived before the stand-up
Theo 09:00
Sales vs Target • £8,420 MTD
You are 16.3% behind pace. Meta is leading; Direct needs attention.
Theo 08:00
Stock • 142 units to review
Theo 10:00
Outstanding orders • 7 waiting

“NO DASHBOARD TO CHECK. JUST THE ANSWER.”

THE QUESTIONS BEHIND A GOOD DAY.

Are we on pace this month?

Sales vs Target · Daily
Target pace, month-to-date sales and complete-day context through yesterday.

How is today tracking, this hour?

Hourly Sales · Each hour
Today’s revenue, projected close, orders, channels, best sellers and hourly comparisons.

What did we actually keep?

Net Sales · Daily
Revenue after discounts, refunds and disputes, with known cost and gross profit context.

What is sitting on the shelf?

Stock Report · Daily
Inventory value, units and weeks of recent sales cover from 42 complete days.

What still hasn't shipped?

Outstanding Orders · Daily
Open orders, wait times and whether each one is a fulfilment delay or a known wait.

A day with Theo

THE CHECKING HAPPENS BEFORE
THE QUESTION.

Theo runs on shop-local time and sends the briefing before the team has to chase the numbers.

Business can choose custom send times.

  • Five reports, each with one clear job.
  • Switch any report off in the embedded app.

The day’s inbox

Shop-local time
Time Question Report
08:00 What is sitting on the shelf? Stock
09:00 Are we on pace? Sales vs Target
Each hour How is today tracking? Hourly Sales
10:00 What still hasn't shipped? Outstanding
Theo Analytics

Sales vs Target · Daily briefing

Are we on pace
this month?

Month-to-date through yesterday — paced target, channels, and day-by-day context in one morning email.

Free to start

Theo Analytics
Theo Analytics · £186,420 MTD vs Target
09:05

SET IT UP IN SHOPIFY. READ IT BY EMAIL.

  1. 01

    Choose your questions

    Install Theo in Shopify and turn on the reports your store needs.

  2. 02

    Send it to the right inboxes

    Add the people who need each briefing. Inbox limits depend on plan.

  3. 03

    Read the answer

    The useful information arrives by email. There is no dashboard to add to the daily routine.

Shopify is where you set it up.

Email is where you use it.

SAME STORE. THE RIGHT BRIEFING.

  • Founder
  • Ecommerce
  • Warehouse
  • Finance
  • Buying

Simple plans

START WITH THE QUESTION THAT MATTERS.

Free answers the pace question. Pro lets you choose three. Business puts all five briefings in play.

Free

Start here
$0 /month

Know whether you are on pace—without opening a dashboard.

  • Daily Sales vs Target briefing
  • One inbox
  • Capped report detail
  • Assigned shop-local time
Start free

Pro

Pick three
$19 /month

Choose the three questions your team asks most.

  • Pick 3 of 5 briefings
  • Up to 5 inboxes
  • Full report content
  • Full channel detail
Choose Pro

Business

All five
$39 /month

Put the full daily picture in every inbox that needs it.

  • All 5 briefings
  • Up to 25 inboxes
  • Custom send times
  • Shop branding and tag exclusions
Choose Business
Shopify billing

Paid plans are billed through Shopify. You can change plan from the embedded app.

THEO KNOWS.

Know what happened. Know what needs attention. Start with Sales vs Target for free.

Get Theo for Shopify