Stock Report briefing

STOCK REPORT.
WHAT IS SITTING ON THE SHELF?

Theo turns stock into a decision: value on hand, units and weeks of recent sales cover from 42 complete days.

Get Theo for Shopify All five reports

Daily Pro+

Theo briefing

42 complete days

Theo 08:00

142 units • £2,939 retail value

Two SKUs have 12+ months of cover

Theo Analytics

Stock Report · Daily briefing

What is sitting
on the shelf?

Retail value, units, weeks of cover, overstock, and two-week sell-outs — without opening Admin.

Pro · Business

Theo Analytics

Theo Analytics · £161,729 in stock

08:48

Theo Analytics

Shopify reports by email

Stock Report

42 complete days to 28 August

Generated 29 Aug 2026, 13:20 BST

Retail value

£161,729

Sell price × units on hand. 1,971 units · £60,815 cost · 31 in-stock SKUs.

Units
1,971

Cost
£60,815

SKUs
31

Cover basis
42 complete days

Overstock

Highest cover and cost combined — expensive stock sitting too long.

Product

Units

Cost

Cover

Leather Field Coat · Oak
nf-cot-fld-oak

40

£5,600

1 year+

Archive Overshirt · Rust / XS
nf-sht-arc-xs

120

£4,920

1 year+

Wool Blanket · Ochre
nf-hme-blk-och

55

£3,410

1 year+

Work Boot · Brown / 9
nf-sho-wrk-9

48

£3,408

1 year+

Harbour Field Jacket · Moss / XL
nf-jkt-hbr-xl

95

£4,370

38w

Heavy Parka · Ink
nf-jkt-prk-ink

35

£3,080

1 year+

Ridge Merino Crew · Oat / XS
nf-knt-rdg-xs

140

£3,780

42w

Waxed Jacket · Olive
nf-jkt-wax-olv

28

£2,660

1 year+

Studio Sandal · Tan / 36
nf-sho-std-36

80

£2,640

1 year+

Linen Suit · Sand
nf-sut-lin-snd

22

£2,420

1 year+

Stock by product tag

Share of retail value. Multi-tag products count in each matching tag.

Tag

% of retail

Units

Retail

Outerwear

35.8%

351

£57,934

Bottoms

19.6%

437

£31,753

Accessories

15.4%

533

£24,977

Core collection

10.8%

291

£17,409

Knitwear

10.4%

245

£16,765

Footwear

9.5%

140

£15,320

Selling out in two weeks

Lowest cover against recent sales — expected to run out within 14 days.

Product

Units

Retail

Cover

Dune Chore Trouser · Ink / 32
nf-trs-dne-32

5

£445

0.7w

Harbour Field Jacket · Moss / M
nf-jkt-hbr-m

7

£868

0.8w

Harbour Field Jacket · Moss / S
nf-jkt-hbr-s

4

£496

0.9w

Theo Wool Cap · Moss
ta-cap-wol-mos

8

£208

1w

Ridge Merino Crew · Oat / L
nf-knt-rdg-l

9

£639

1.2w

Ridge Merino Crew · Oat / M
nf-knt-rdg-m

6

£426

1.2w

Dune Chore Trouser · Ink / 30
nf-trs-dne-30

7

£623

1.8w

Studio Tee · Ecru / M
nf-tee-std-m

15

£630

1.8w

Canvas Belt · Tan
nf-blt-can-tan

11

£374

1.8w

Canvas Market Tote · Natural
nf-bag-mkt-nat

13

£364

2w

Cover bands

Full list is in the attached CSV.

7 days

4 SKUs · 24 units

£2,017

14 days

6 SKUs · 61 units

£3,056

28 days

2 SKUs · 52 units

£2,040

42 days

1 SKUs · 50 units

£2,750

6 months

5 SKUs · 845 units

£48,445

6–12 months

2 SKUs · 235 units

£21,720

12+ months

11 SKUs · 704 units

£81,701

Stock Report — a real Theo email rendered with representative store data.

WHEN THE EMAIL ARRIVES.

08:00

Daily default

42 complete days

Reporting window

Pro+

Plan availability

WHAT THE EMAIL COVERS.

In the briefing

Retail value, cost value and units on hand
In-stock SKU count
Cover buckets from 7 days to 12+ months
Stock grouped by product tag
Product and SKU breakdowns with the full list in CSV

Why it matters

Retail value tells you what is tied up. Cover tells you whether it is moving.

PLAN AVAILABILITY

Pro · pick as a slot
Business · included
Business · tag exclusions

GET THE ANSWER BY EMAIL.

Choose Pro or Business to add Stock Report to your daily briefings.

Get Theo for Shopify

STOCK REPORT. WHAT IS SITTING ON THE SHELF?

What is sittingon the shelf?

WHEN THE EMAIL ARRIVES.

WHAT THE EMAIL COVERS.

In the briefing

Why it matters

GET THE ANSWER BY EMAIL.

STOCK REPORT.
WHAT IS SITTING ON THE SHELF?

What is sitting
on the shelf?