Sales vs Target briefing

SALES VS TARGET.
ARE WE ON PACE THIS MONTH?

Theo emails month-to-date sales through yesterday, then compares pace with target, last month and last year.

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Theo briefing

Through yesterday

Theo 09:00

August • £8,420 MTD

16.3% behind pace · Meta is leading

Theo Analytics

Sales vs Target · Daily briefing

Are we on pace
this month?

Month-to-date through yesterday — paced target, channels, and day-by-day context in one morning email.

Free to start

Theo Analytics

Theo Analytics · £186,420 MTD vs Target

09:05

Theo Analytics

Shopify reports by email

Sales vs Target

1–28 August 2026

Generated 29 Aug 2026, 13:20 BST

Month to date · through yesterday

Revenue

£186,420

+8.4% vs paced target

£171,936 pace · £198,000 month target

LM +9.2% LY +15.7%

Orders

4,528

AOV £41.17

Orders LM +7.8% · LY +13.6%

Channels

#1 · Online store

£98,640

57% of pace · 2,301 orders

LM +11.2% · LY +17.8%

#2 · Retail · Spitalfields

£38,210

22% of pace · 1,092 orders

LM +6.1% · LY +10.4%

#3 · Instagram

£22,180

13% of pace · 486 orders

LM +14.9% · LY +22.5%

Other channels

Revenue

% of pace

Orders

Wholesale

£16,740

9.7%

118

TikTok Shop

£7,050

4.1%

387

Pop-up

£3,600

2.1%

144

Day by day

Day

Revenue

Target

LM

LY

Thu 20
163 orders · £40 AOV

£6,570

+1.9%

+3.0%

+7.7%

Fri 21
179 orders · £40 AOV

£7,190

+7.0%

+6.2%

+11.5%

Sat 22
194 orders · £41 AOV

£8,040

+12.6%

+10.4%

+16.8%

Sun 23
132 orders · £40 AOV

£5,310

−4.1%

−2.5%

+2.8%

Mon 24
168 orders · £40 AOV

£6,760

+4.7%

+3.9%

+9.2%

Tue 25
159 orders · £39 AOV

£6,240

−2.8%

+1.7%

+6.5%

Wed 26
176 orders · £40 AOV

£7,110

+6.4%

+8.2%

+10.1%

Thu 27
171 orders · £40 AOV

£6,890

+3.1%

+4.6%

+8.9%

Fri 28
182 orders · £41 AOV

£7,420

+9.8%

+7.1%

+13.4%

Sales vs Target — a real Theo email rendered with representative store data.

WHEN THE EMAIL ARRIVES.

09:00

Daily default

Through yesterday

Reporting window

Free+

Plan availability

WHAT THE EMAIL COVERS.

In the briefing

MTD revenue, order count and AOV
Monthly target, paced MTD target and percentage vs pace
Last month and last year comparisons
Channel performance with POS location labels
Day-by-day performance through complete days

Why it matters

Today’s numbers are unfinished. Theo compares complete days through yesterday, so your pace line reflects trading you can actually judge.

PLAN AVAILABILITY

Free · capped
Pro · full
Business · full

GET THE ANSWER BY EMAIL.

Start free with Sales vs Target. Add the other briefings as your store grows.

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SALES VS TARGET. ARE WE ON PACE THIS MONTH?

Are we on pacethis month?

WHEN THE EMAIL ARRIVES.

WHAT THE EMAIL COVERS.

In the briefing

Why it matters

GET THE ANSWER BY EMAIL.

SALES VS TARGET.
ARE WE ON PACE THIS MONTH?

Are we on pace
this month?