How the product works

SHOPIFY DATA IN.
CLEAR BRIEFING OUT.

Install Theo in Shopify, choose the questions you need answered, and read the result in your inbox.

Settings in Shopify Briefings by email

FIVE STEPS TO A QUIETER MORNING.

  1. Add Theo to Shopify

    Install the official Shopify app and open it inside Shopify Admin.

  2. Choose your reports

    Free includes Sales vs Target. Pro picks three. Business turns on all five.

  3. Choose the inboxes

    Add the people who need each briefing—one on Free, five on Pro, up to 25 on Business.

  4. Theo checks the store

    Reports run on shop-local time. Business can set custom schedules.

  5. Read the answer

    The useful information arrives by email. There is no dashboard to add to the daily routine.

Default rhythm

RUNS ON YOUR STORE’S CLOCK.
ARRIVES IN YOUR INBOX.

Every report time is shop-local. Business can change schedules; the standard rhythm stays simple.

Hourly Sales runs each hour inside its configured window.

  • Sales vs Target and Net Sales use complete days through yesterday.
  • Reports can be stopped individually without uninstalling.

Your default rhythm

Shop-local
Time Briefing Cadence Plan
08:00 Stock Daily Pro+
09:00 Sales vs Target Daily Free+
09:00 Net Sales Daily Pro+
10:00 Outstanding Orders Daily Pro+

Operational detail

How are sales channels named?

Channel labels come from settings and marketing sources. Shopify POS uses the Shopify location name.

Which reports include CSV files?

Stock includes the full stock list as a CSV. Outstanding Orders includes order number and line items only—never customer details.

What does Business email branding use?

When branding is complete, Business emails can use the shop’s Shopify logo and colours.

Can one report be stopped?

Yes. Switch that report off inside the embedded app; there is no need to uninstall Theo.

CONNECT THE STORE. GET THE ANSWER.

Your team keeps working in Shopify and email. Theo handles the checking.

Start with Theo free